World Ecological Organization

Agricultural cultural tourism projects in the 10 trillion market

time: 2022-05-06 23:28:06

Policy support   Agricultural PPP supports the development of agricultural culture and tourism   In December 2016, the National Development and Reform Commission and the Ministry of Agriculture jointly issued the Guiding Opinions on Promoting Cooperation between Government and Social Capital in Agriculture (hereinafter referred to as "Opinions"), which proposed to vigorously promote cooperation between government and social capital in agriculture (hereinafter referred to as "PPP"), which is the first PPP guidance document in agriculture. And encourage social capital to participate in modern agricultural demonstration zones.Agricultural Internet of Things and Informatization, Wholesale Market of Agricultural Products, Tourism and Leisure Agriculture Development. The development model of "agriculture + culture and tourism" has once again received policy support.     Central Documents Vigorously Support Agricultural and Tourism Cultural Industries   The No.1 document of the Central Committee of the Communist Party of China in 2017 pointed out that we should vigorously develop the rural leisure tourism industry. Give full play to the unique advantages of various material and non-material resources in rural areas, and promote the deep integration of agriculture, forestry and tourism, education, culture, health and other industries by using the mode of "tourism plus" and "ecology plus".Enriching rural tourism formats and products, creating various thematic rural tourism destinations and high-quality routes, and developing residential and health care and pension bases with rural characteristics. Rural collective economic organizations are encouraged to set up rural tourism cooperatives or run rural tourism enterprises jointly with social capital. We will raise construction funds through various channels, vigorously improve the conditions of public service facilities for leisure agriculture, rural tourism and forest health, and give priority to achieving full broadband coverage in key villages. Improve leisure agriculture,Rural tourism industry standards, establish and improve food safety, fire safety, environmental protection and other regulatory norms. We will support the protection of traditional villages, maintain the overall style and features of villages with ethnic minority characteristics, and implement continuous protection and appropriate development in areas where conditions permit. Cultivate livable and industrial villages and towns. Around the basic, distinctive and potential industries, we will build a number of characteristic villages and towns with "trinity" of agricultural and cultural tourism, synchronous improvement of production and living ecology, and deep integration of primary, secondary and tertiary industries.Strengthen the construction of rural public cultural service system, coordinate the implementation of key cultural projects for the benefit of the people, improve comprehensive cultural service facilities at the grass-roots level, and carry out in-depth delivery of local operas in rural areas. Support the protection of important agricultural cultural heritage.     Pastoral complex or policy support   Document No.1 of the Central Committee first put forward the concept of "pastoral complex". The document mentions: "Supporting conditional rural construction with farmers' cooperatives as the main carrier,Let farmers fully participate in and benefit from the pastoral complex, which integrates circular agriculture, creative agriculture and farming experience, and carry out pilot demonstrations through comprehensive agricultural development and transfer payments for comprehensive rural reform. On May 24, 2017, the Ministry of Finance issued the Notice on the Pilot Work of Rural Complex Construction, which will be carried out in 18 provinces such as Hebei and Shanxi in 2017.Pastoral complex is an open cooperation mode, a cross-border integration of agriculture, cultural tourism and real estate, a business model for the integration and development of new rural life, and will be the general direction of the development of leisure agriculture and rural tourism in China.     Five Forms of Agricultural Cultural Tourism   1 Traditional farming culture Farming is the mother of Chinese civilization and the source of the splendid culture of the Chinese nation for 5000 years. Not only with its trickle,It has nourished the ancient and vast land of China, nurtured generations of descendants of the Yellow Emperor, and has become an important part of our traditional culture. The creator of farming culture in China is the primitive ancestors of many clans in the era of Emperor Yan. As an outstanding representative of this era, Yan Emperor Shennong, with his extraordinary wisdom, amazing courage and indomitable spirit of struggle, has made outstanding contributions to the development of farming culture.With the formation and development of farming economy, farming culture is in the winding ditch, in the burning pottery kiln, in the noise of the market, and in the fragrance of new rice. This kind of primitive life mode of "old out and work, sunset and rest" is still prevalent in the vast rural areas, which has endless attraction for modern urbanites. For example, the hometown of Yan Emperor Shennong in the suburbs of Suizhou, Hubei Province, is a tourist area with traditional farming culture as its main content.Here, in the process of visiting the relics of Yan Emperor Shennong, groups of tourists plow, grind rice, tread water to irrigate farmland, and experience the interest of primitive farming culture.   Modern agricultural production   With the development of science and productivity, the era of slash-and-burn cultivation has gone forever. With the continuous progress of agricultural production, the application of high-tech such as grafting, cutting, cloning, transgenic, tissue culture and hybrid breeding, and the application of new planting and breeding methods such as crop rotation, interplanting, intercropping, plastic film mulching planting, greenhouse planting, soilless cultivation, three-dimensional planting, off-season planting and factory breeding, modern agriculture presents a colorful scene.The resulting variety of agricultural products, such as various food crops, cash crops, fruits and vegetables, flowers and trees, as well as various livestock and fish, make tourists full of curiosity: how they are cultivated, what uses they have, and so on. To meet the needs of tourists, let tourists know the names, characteristics, classifications and living habits of these animals and plants, how to sow, raise seedlings, water, fertilize, weed and kill insects, and understand the types, seasonality and periodicity of agricultural production.The basic conditions of various types of agricultural production, the regional characteristics of agricultural production, and the production process, so as to increase tourists' rational knowledge of modern agriculture; In addition, tourists can also personally participate in agricultural practices, such as farming, harvesting, harvesting, picking fruits and vegetables, pruning fruit trees, mulberry planting and silkworm rearing, fishing, fishing, breeding and so on, in order to increase the perceptual knowledge of modern agricult Ural production, experience the hardship and joy of work, and get more fun.   3 Folk local craft  In the development of agricultural civilization for thousands of years, various handicraft arts with local characteristics have been formed among the people, such as stone carving, wood carving, bamboo carving, leather carving, rattan weaving, orchid and hemp weaving, moon peach leaf weaving, weaving cloth, thorn rust, wax dyeing, decoration, pottery, clay sculpture, bean painting and so on, all of which are favored by tourists because of their strong local characteristics.Folk customs China has a vast territory and a large number of nationalities, and the customs and folk cultures in rural areas are rich and colorful. Rural food, clothing, festivals, marriage, housing construction, legends, folk stories, folk songs, children's play activities and other local culture are full of strong local color. These are also extremely valuable resources for the development of leisure agriculture. Developing and utilizing these resources and letting tourists receive the edification of rural culture can make folk culture more widely disseminated.   5 folk delicacies Restaurants with local characteristics, such as spicy tofu in Sichuan, stinky tofu in Hunan, mildewed dried vegetables in Shaoxing, mutton flavor in Inner Mongolia, mutton kebabs in Xinjiang, dumplings in the north, morning tea in the south, as well as Hakka delicacies, bamboo rice, fermented glutinous rice, various cakes, rural bacon, millet wine.. As well as the corresponding cooking culture, have a strong attraction for the vast number of tourists.Three major thematic products of agricultural culture and tourism (including declaration conditions)   1 Agricultural Park As a new form of tourism, the national agricultural park is different from the general concept of urban parks, but also different from the general farmhouse entertainment, rural tourist spots and rural folk ornamental gardens. It is an upgraded version of China's rural leisure and agricultural tourism, and a high-end form of agricultural tourism. 1. Scope of declaration Villages across the country,Communities and towns are rural tourist attractions combined with the construction of new countryside and the industrialization of agriculture. 2. Conditions for declaration 1) The scenery, scenery, customs and customs related to rural and agricultural culture have the resource endowment and basic quality to attract the vast number of tourists and leisure people; 2) Agricultural industry (including agriculture, forestry, animal husbandry and fishery) must be an important aspect of the industrial structure; 3) There are basic requirements and considerations for the implementation of green civilization and sustainable development in rural areas; 4) to plan the layout and development and construction with the village area as the main body; 5) Try to preserve the original habitat of the original farmers and peasants, and the living scenes of the peasants should be activated and melted in the agricultural park tour system; 6) There is a relatively perfect management organization.Pastoral complex   Pastoral complex is based on agriculture as the leading factor, farmers'full participation and benefit as the premise, agricultural cooperatives as the main body of construction, agriculture and rural land as the carrier, integrating industry, tourism, creativity, real estate, exhibition, Expo, culture, commerce, entertainment and other related industries and supporting industries. To form a multi-functional, complex and innovative regional economic complex. The Ministry of Finance has issued the Notice and Opinions on the pilot project of comprehensive rural reform.This year, 18 provinces, such as Hebei and Shanxi, will carry out pilot projects for the construction of pastoral complexes, which will enable farmers to fully participate in and benefit from the construction of pastoral complexes integrating circular agriculture, creative agriculture and farming experience.  Among them, the pastoral complex pilot support policy Taking into account the factors such as the foundation of development and construction, the willingness to carry out pilot projects, the promotion of reform and innovation, and the representativeness of pilot projects, the central government will support 150 million yuan in three years in accordance with the three-year plan and annual implementation, and the local finance will make arrangements according to the actual situation.The use of government support funds and funds is as follows: The central government will make overall arrangements from the transfer payment funds for comprehensive rural reform, the development funds for modern agricultural production, and the subsidy funds for comprehensive agricultural development. Each pilot province will arrange 1-2 pilot projects, and each province can determine the number of specific pilot projects according to the actual situation. The specific policies for pilot project funds and project management will be determined by the local government. The financial departments of the pilot provinces and counties should make good use of the existing agricultural-related financial support policies.We should innovate the use of financial funds and support the construction of pilot projects by means of fund integration, construction before compensation, awards instead of compensation, cooperation between the government and social capital, and government-guided funds. After the annual assessment and evaluation by the Ministry of Finance is qualified, the pilot project can continue to arrange the central financial funds. No financial support will be arranged for projects with unsatisfactory pilot results.   3 Characteristic towns   The characteristic town "non-town and non-district" is a platform for innovation and development.The characteristic town is not a "town" on the administrative division unit, it has no administrative system; the characteristic town is not a "district" of the industrial park, it is not simply a "big factory", but an innovative and entrepreneurial development platform focusing on characteristic industries, integrating culture, tourism and community functions in accordance with the concept of innovation, coordination, green, open and shared development. Several Opinions of the State Council on Further Promoting the Construction of New Urbanization (Guofa [2016] No.8)After proposing to speed up the development of characteristic towns, the Ministry of Housing, Urban and Rural Construction, the National Development and Reform Commission and the Ministry of Finance jointly issued the Notice on the Cultivation of Characteristic Towns in July 2016, proposing that 1000 characteristic towns with different characteristics and vitality will be cultivated by 2020. 1. Characteristic First, the characteristic town has a certain space range. This space is generally about 3 square kilometers, not more than 5 square kilometers; it is relatively independent of the urban space, but its functions and elements interact efficiently.Second, characteristic towns have clear industrial attributes. Industrial ecology is formed around a distinctive and high-end industrial theme, including classical traditional industries, emerging imported industries and functional upgrading industries. Thirdly, the characteristic towns have perfect functional combination. For example, complete and open industrial functions, residential space and community, commercial facilities, public services, infrastructure, ecology, cultural tourism. Fourth, the characteristic town has a unique cultural identity. 2. Conditions for declaration:First, the industry has advantages. Industrial advantage is a new platform, which can promote industrial agglomeration, innovation and upgrading. To have an industrial base, we should have obvious advantages in terms of industrial scale, market share and characteristics, give full play to the agglomeration effect and superposition effect of the industry, absorb employment and bring about considerable development. Second, the style has its own characteristics. It is a new carrier, which integrates the characteristics of style, culture, tourism and other elements, pays attention to the excavation and inheritance of regional culture, implants cultural elements into the style construction of small towns, and guides the multi-dimensional style construction of buildings, blocks, space and environment.Third, the development has been effective. To become the engine and pioneer of innovation and development, first of all, we need to have a good foundation for development, and be able to achieve quick results in the short term, become the engine to drive the development of our own and surrounding areas, and at the same time, we can become an example of the development of small towns with similar conditions in terms of development path and mode. Fourth, motivation is guaranteed. Special towns will become a new hot spot to play the main role of the market and absorb social capital investment. Choose small towns with guaranteed power and handle the relationship between the government and the market. The government focuses on building platforms and providing services. The government provides conditions for enterprises to start businesses, so that small towns can play an important role in improving the efficiency of social investment and promoting economic transformation and upgrading.


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